5 CUSTOMER EXCELLENCE

VALUE LEAPS for MARKETERS

THE FUTURE OF MARKETING IS CUSTOMER-CENTRIC.

DOWNLOAD THE PLAYBOOK TO GET STARTED TODAY.

A computer screen shows a man riding a motorcycle

Fit for the disruptive era of Gen AI and Experiential Commerce, the

authors of The Customer Excellence Enterprise: A Playbook for

Creating Customers for Life present a five-point 2025 action plan to

renew the value proposition and future-proof the career paths of CMOs and Marketers, equipping them to help their companies win by:


  • Making experiential factors organic to the value proposition
  • Breaking the product-brand paradigm to differentiate deeply
  • Making the bold leap from campaign to customer-centric marketing

Free: Download the full playbook

CXE Playbook

RESOURCES FOR YOUR JOURNEY

Build a More Expansive Growth Engine

Learn how to work across the entire customer lifecycle to unlock untapped sources of growth.


Turn Aspiration into Conviction

Discover the pathways to elevate organizational aspiration, intent, and leadership conviction.


Activate Your Organization for Bold Moves

Get the step-by-step instructions to move your organization by building a compelling case for urgency.


Future-Proof CMO and Marketer Career Paths

Unlock the systemic and structural foundations needed to counteract the AI Replacement Narrative.


Generate Outsized Value for All

Capture a game-changing opportunity for CMOs, Marketers, Companies, and Customers.

A book titled 5 customer excellence value leaps marketers