5 CUSTOMER EXCELLENCE
VALUE LEAPS for MARKETERS
THE FUTURE OF MARKETING IS CUSTOMER-CENTRIC.
DOWNLOAD THE PLAYBOOK TO GET STARTED TODAY.
Fit for the disruptive era of Gen AI and Experiential Commerce, the
authors of The Customer Excellence Enterprise: A Playbook for
Creating Customers for Life present a five-point 2025 action plan to
renew the value proposition and future-proof the career paths of CMOs and Marketers, equipping them to help their companies win by:
- Making experiential factors organic to the value proposition
- Breaking the product-brand paradigm to differentiate deeply
- Making the bold leap from campaign to customer-centric marketing
Free: Download the full playbook
CXE Playbook
RESOURCES FOR YOUR JOURNEY
Build a More Expansive Growth Engine
Learn how to work across the entire customer lifecycle to unlock untapped sources of growth.
Turn Aspiration into Conviction
Discover the pathways to elevate organizational aspiration, intent, and leadership conviction.
Activate Your Organization for Bold Moves
Get the step-by-step instructions to move your organization by building a compelling case for urgency.
Future-Proof CMO and Marketer Career Paths
Unlock the systemic and structural foundations needed to counteract the AI Replacement Narrative.
Generate Outsized Value for All
Capture a game-changing opportunity for CMOs, Marketers, Companies, and Customers.
