WAYNE SIMMONS
Author.
keynote Speaker.
msu Professor.
global CX LEADER.
Customer excellence PIONEER.

Wayne Simmons is a customer excellence and customer experience leader within the Chief Marketing Office (CMO) of Pfizer, where he is responsible for crafting and executing the company’s global customer experience management strategy, leading the adoption of customer-centric ways of working and serving as the company’s principal technical advisor on customer experience. He has prior marketing, commercial, and customer experience leadership roles with Bayer Pharmaceuticals, The Ritz-Carlton Leadership Center, and Mercer and has provided CXM transformation and turnaround consulting to leading global brands in the financial services, consumer goods, hospitality, and retail sectors.
Wayne is also a professor of practice on the faculty of the Master of Science in Customer Experience Management (MS-CXM) degree program within the Department of Marketing, Broad College of Business at Michigan State University. Wayne is an Inc. 500 awarded former founder and CEO, a Certified Customer Experience Professional (CCXP), a prior board member of the Customer Experience Professionals Association (CXPA), and a US Army Intelligence veteran. He resides in the New York City metropolitan area.
ACTIVATION & SPEAKING ENGAGEMENTS
Author-led sessions tailored to the specific needs of individual companies and delivered in flexible keynote, half/full-day presentation, workshop, and roundtable formats.
Example sessions include:
The Case for Customer Excellence
Explore real-world examples and the case for urgency to reimagine customer-centricity and customer experience as “must-have” brand differentiators, revenue accelerators, and value drivers.
Creating Customers for Life
Decode how leading “outlier” companies are wired at the DNA level to become predisposed to deliver exceptional experiences and deliver outsized financial performance from creating customers for life.
The CXE Leadership Activation Brief
Equip the C-Suite and entire leadership teams to lead with the confidence and conviction needed to mobilize their organizations toward becoming a Customer Excellence Enterprise.
The Customer-Centric Commercial Model
Create a case for urgency to activate the entire organization around a customer-centric commercial model that turns every interaction into an opportunity to build preference and deliver on brand promises.
Elevate the Citizen Experience
Explore how government agencies can adopt cultures and systems of excellence to elevate citizen services and interactions, enhancing engagement, building trust, and transforming public perception.
The CXE Board of Directors Brief
Introducing a first-of-a-kind framework to activate the critical role of the Board of Directors in driving customer-centric governance, risk mitigation, and value creation while protecting corporate reputation



RECENT ENGAGEMENTS
Successfully activating global audiences across industries and disciplines.
Reuters Pharma USA 2025, Philadelphia, PA
2025 Customer Connect Expo, Keynote, Las Vegas, NV
2025 Medallia Experience, Las Vegas, NV
2025 Transformational CMO & Retail Assembly
12th Annual PANAGORA PHARMA CX SUMMIT
2024 C&S Life Sciences Leadership Summit
2024 Pharma CX Marketing Summit, Philadelphia, PA
2024 Transformational CMO & Retail Assembly
Authenticx Voices24 Keynote, Indianapolis, IN
1OTH PANGORA Pharma CX Summit, Princeton, NJ
2023 Pharma CX Tech Summit, Princeton, NJ
HFS Research, GenCX Roundtable, NYC, NY
2023 CXM360 Conference, East Lansing, MI
CXPA CX LEADERS ADVANCE, Washington DC
2022 Pharma CX Summit Keynote, Pharma CX Reimagined: 3 Essential Shifts
INDUSTRY EXPERIENCE
Pharma & Life Sciences
Financial Services
Government & Education
Retail & Consumer Goods
Sports & Entertainment
Hospitality & Travel
Auto & Transportation
Real Estate & Legal
Facilities Management